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Clarabella

A design and identity studio with a practice of its own.

Clarabella is our design unit. It was born from an internal need — that what we build should look as carefully made as it is operated — and today it runs as its own studio: identity, design systems and art direction for product.

In-house
Design for the whole studio
Systems
Not just loose screens
Studio
A unit of its own
Identity pieces and a design system laid out on the studio table.
Identity pieces and a design system laid out on the studio table.

What it includes

  • Full brand identity: mark, typography, palette and application.
  • Design systems the development team can implement without translating.
  • Art direction for digital product and campaigns.
  • Editorial design and printed pieces.

Why it exists

Design bought from outside arrives as pictures: pretty, closed and without instructions. Someone has to translate them into code, and half the decisions get lost in that translation.

Clarabella exists to close that gap. It designs alongside the team that will build, so it delivers systems — rules, scales, components — and not screenshots.

A type scale and palette applied to a design system.
A type scale and palette applied to a design system.

What it does

Brand identity from scratch, design systems for product, and art direction. What comes out of here dresses everything we do at BLOKIS, and it is also hired on its own.

How it works

It starts by understanding what the brand has to say and to whom, not by opening a canvas. The visual part comes later, once there is a decision worth defending.

Who builds this project

Who builds it

Equipo BLOKIS

Producto y operación · BLOKIS

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Something similar for you?

If what you need looks like this, we are halfway there already. If it looks nothing like it, even better: we start by asking instead of assuming.